Overview
Riyadh Air is Saudi Arabia’s new world-class airline, launched in 2023 by the Kingdom’s sovereign wealth fund, the Public Investment Fund (PIF). It is set to become a key enabler of Saudi Arabia’s Vision 2030 transformation agenda by turning Riyadh into a global gateway for travel, trade, and tourism.
Poised to be a digitally native, full-service carrier, Riyadh Air will connect the Kingdom to over 100 global destinations by 2030. The airline combines cutting-edge technology, sustainable aviation practices, and exceptional service to redefine air travel for the modern era.
Mission Statement
To connect the world to Saudi Arabia through exceptional travel experiences, supporting economic diversification and the growth of the aviation sector.
Vision Statement
To become one of the world’s most innovative and sustainable airlines, making Riyadh a premier global aviation hub.
Core Focus Areas
- World-Class Service: A premium, full-service flying experience combining Saudi hospitality with global service standards.
- Digital Innovation: Seamless, tech-enabled customer journeys from booking to boarding.
- Sustainability: Commitment to next-generation aircraft and eco-conscious operations.
- Global Connectivity: Aiming to serve over 100 destinations across Asia, Europe, Africa, and the Americas.
- Tourism & Economic Growth: Supporting Saudi Arabia’s tourism goals and the broader Vision 2030 agenda.
Fleet and Technology
- Initial Aircraft Orders:
- Boeing 787-9 Dreamliners (first confirmed fleet order)
- Future fleet expected to include narrow-body and additional wide-body aircraft
- Features:
- Advanced fuel efficiency and low-emission aircraft
- State-of-the-art cabin interiors and in-flight entertainment
- High-speed onboard connectivity and digital-first features
Target Audience
- Business travelers connecting to major financial hubs
- Leisure tourists exploring Saudi Arabia and the region
- Pilgrimage travelers (Hajj and Umrah)
- GCC and international transit passengers
- Premium and tech-savvy millennials and Gen Z travelers
Strategic Objectives
- Position Riyadh as a top 10 global aviation hub by 2030
- Support the Kingdom in attracting 100 million annual visitors
- Create over 200,000 direct and indirect jobs
- Contribute significantly to non-oil GDP through aviation and tourism
Sustainability Commitment
Riyadh Air aims to be a sustainability leader in aviation:
- Investing in modern, fuel-efficient aircraft
- Commitment to carbon neutrality targets
- Emphasis on sustainable fuels and responsible operations
- Leveraging smart logistics and AI for eco-efficiency
Leadership
- CEO: Tony Douglas (former CEO of Etihad Airways)
- International leadership team with experience across global aviation, tech, and customer experience sectors
Brand Identity
- Color Palette: Inspired by desert hues and Saudi cultural motifs
- Logo Symbolism: Dynamic wings representing movement, progress, and national pride
- Service Ethos: “Inspired by the Future. Rooted in Heritage.”
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